Archive for May, 2007

Build A Huge Number Of Incoming Backlinks And Get Free Targeted Web Site Traffic!

Friday, May 11th, 2007

The great thing is, that the free targeted traffic is not just a dream but a reality also. Search engines see the number of incoming backlinks like votes, which related web sites give to your site by setting your link on their page.

The search engines evaluate your site according to the number of incoming backlinks. The more your site has them, the more useful it is and the more higher search engines will place your site on the search result pages. And the more targeted web site traffic you will receive.

Sounds too easy to be true. But suprise, suprise, it is easy. The process is called web site optimization., which means using ways to get higher search engine position. So the key is to know, how search engines put all sites in certain order.

The first thing to get targeted web site traffic is to make a so called on page optimization.The keywords play a leading role in that process. As you know people search information in the internet by typing keywords or - phrases on the search bar and will get a list of pages as a result, which all include the keyword searched.

Now you understand that to be able to get the first place on the result page, you have to win all other pages. You can do this, it is not complicated, when you know according which factors search engines set the pages in certain order. The only target is to get the first place, because that will bring the maximum amount of targeted web site traffic to your site.

The keywords must be big enough but not too big, nor too small. You have to analyze the PR and the number of incoming backlinks at least from Google, MSN aand Yahoo. It has my experience that keywords make it possible to get on a certain result page and the number of incoming backlinks make it possible to increase the position and finally to reach the number one position.

This and only this, is the order of issues in the optimization process. It means that by using only huge number of incoming backlinks, you cannot reach your target. The direction is missing. Keywords will direct your site to the right search result pages.

Because free targeted web site traffic is so important, you may wonder how you can build the amount of incoming backlinks, which is needed. How to make other websites to set your backlink on their page. Maybe the best way is to write keyword articles and distribute them using some software, which will broadcast them into hundreds of directories and websites with the click of the mouse

These articles will do two things. They will form the required number of incoming backlinks and they will pre sell the idea of your page and then bring these warm visitors into your website. Could you hope anything better to your internet home business?

Friday, May 11th, 2007

If you’re a website owner and you’re trying to get organic search engine traffic then you’ve probably heard the term “Google Pagerank”. But what is Pagerank and how does a websites pagerank effect search engine rankings? In this article I’ll address those questions and try to give you some insight into this often confusing topic.

What is Google pagerank? Google developed the “pagerank” system several years ago for the purpose of gauging how “important” a web page is. The higher the pagerank, the more “important” Google thinks the webpage is. Google uses this gauge as a part of its ranking algorithm.

How do I check a sites pagerank? Google offers a free toolbar that you can download and install on your machine. One of the things this toolbar does is to display the Pagerank of whatever webpage you’re looking at.

Where does pagerank come from? Pagerank is all about webpages linking to other webpages. You see, every page that Google indexes has a pagerank value associated with it. Every time one page links to another page, a portion of that pagerank value “passes” to the page it links to. Higher ranking pages, pass more pagerank to the pages they link to.

What happens is, when one page links to another page, it’s kind of like the page that does the linking is voting for the other page. So to get pagerank to your webpage, all you have to do is get other pages to link to it.

Pagerank is really just a mathematical calculation that determines how “important” a webpage is based on how “important” the pages that link to it are.

A crucial point here that is often misunderstood is that pagerank is passed on a page by page basis. Many webmasters assume that a sites pagerank is determined by its home page. While it’s true that the homepage is often the highest ranking page within a website, it doesn’t have to be. Any page on a given website could rank higher then the homepage.

The myth that the homepage will have the highest pagerank comes from the fact that many webmasters (especially old school webmasters) participated in reciprocal linking programs where they would exchange links to each others homepages. So, by default, the homepage wound up with the highest pagerank simply because it had the most links pointing to it.

So how will my pagerank affect my search engine rankings? Pagerank is simply not as powerful as it once was. There was a time when all you had to do to rank well was to get enough websites to link to you and you could dominate virtually any listing you wanted. Today, the ranking algorithm is much more complex. Many other factors are taken into account. However, pagerank does still play a reasonably important roll so getting backlinks is still a major task in the search engine optimization world. It’s just that the way we go about getting those links has changed.

One final note, my recommendation is to never worry too much about Pagerank. Build your website to the best of your ability; create well written, compelling web pages and you’ll get backlinks naturally. Further, take some of your better articles and submit them to a few article directories - include a resource box which links back to your site and you’ll get some excellent backlinks pretty quickly. Just stay away from reciprocal linking campaigns, whatever benefit they once had is long gone.

David Olsen has been an Internet Marketer since 1999. In his career he has developed well over one hundred affiliate websites and promoted dozens of products. He is an expert in SEO and writes extensively about it at his flagship website, Affiliate Profit Center.

Visit his site today and sign up for his free SEO Success Guide!

What Makes A Good Article Directory?

Thursday, May 10th, 2007

Which is the best article directory for you? That partly depends on what you are writing about. Buzzle.com, for example is one of the few article directories that really gets the readers for poetry and articles about poetry, but my business-related articles seem to be ignored when I submit them there. They do cover many categories, but they have developed an audience that is inclined towards certain types of articles.

Other article directories are not just oriented towards certain areas, but are actually meant for a specific niche. If you write articles on self improvement, for example, a great place to submit them is selfgrowth.com, although they will only take one submission per month at this time. Other directories take only articles about the internet, or only about outdoor topics. These niche directories may have fewer visitors, but they are visitors that are more likely to be readers of your articles.

The best general article directory, in my experience (I have submitted over 550 articles to 30 or more directories), is Ezinearticles.com. I could get all the traffic I need by submitting just to this one directory. There are good reasons to submit to more than one directory, however. Here are some of the things to look for in those other directories.

1. Direct traffic from the directory. Submit your articles to several directories. Them several weeks later, check your web site reports to see if the URLs for any of the directories are showing up as “referrers.” Some directories are better than others at delivering direct traffic. Of course, if none of them show up in your reports, you may need to do a better job writing the resource box to get the reader to click through to your site (but that is a topic for another article).

2. The site is popular. Specifically, you want directory sites that have high Google PageRank. This is a proprietary measure of page importance that Google uses - you can find out what the ranking is if you install a Google toolbar. Regardless of whether they deliver direct traffic, I’ll submit to a directory with a PageRank of 5 or 6. The incoming links created help boost the popularity of the web site.

3. Automatic home page placement. Some directories automatically put your article on the home page once it is approved. It appears under the “new articles” section or something similar, for a day or two. This means good exposure, at least until it is bumped off the list by newer articles.

4. The directory is easy to use. There is a simple reason why this is important: Time. There are too many easy (and good) article directories out there to waste time on those that want to complicate the process.

5. It is easy for webmasters. You don’t just want your article to sit there. You want other site owners to take it and use it too. See if that is easy for them to do. If so, they are more likely to get articles at this directory.

6. Has clear rules. Article directories need to have clear “terms of use” or rules for both those who submit articles and those who take and use them. In particular, be sure that potential publishers are clearly informed that the articles must be unchanged and the links must be active.

The above guidelines are not all equally important. If a directory is strong in one or two areas - as well as the last - this is enough. Article directories that are good in all these areas are a blessing.

About The Author

Copyright Steve Gillman. He lost money on his websites until he discovered the power of articles. Six months later he was making a good living online. To learn how you can do the same, and to see a list of the best article directories, get your free online writing course at: http://www.999articles.com.

Thoughts on Article Directory Oddities

Thursday, May 10th, 2007

If you publish articles to promote your site, you have probably noticed the directories evolve. Some things are just odd, but others are not good developments.

Thoughts on Article Directory Oddities

Every major article directory seems to have a life of its own. They can be an excellent platform for publishing articles to promote your site and then make some change or take some action that makes you groan. Here are some oddities you may or may not know on the directories.

Article City is one of the older directories on the web. It is an old school article submission site that really produces links. There are, however, a couple of odd things about it. First, the categories you can submit under are very limited, which can be frustrating. More bizarre, however, is the fact the entire site comes to a halt during the summer. From roughly June through August, nobody appears to be working. No new articles are published on the site. Then in September, the site comes alive again. Odd, but true.

Ezine Articles is undisputedly the biggest article directory on the web. It is rated as the 552nd most popular site on the web by Alexa. Alexa is admittedly an inaccurate tool, but it is still an impressive ranking. Ezine Articles had a tremendous format, but suddenly decided to change it in early 2006. It added all types of features. Some I like such as the multiple author byline possibilities, but others are a waste. Overall, I can’t decide if I like it or not, but one thing that definitely is a negative is the internal submission area is slow and sometimes freezes up. Still, this is the number one directory if you are going to use articles to pump your site. In fact, you can find this article there. Hopefully!

Article Alley – may you rest in peace. Once upon a time, this was my favorite article directory. It was simple, clean and generated links like mad. The site hasn’t really changed much, but it must have been sold to a new owner. The site is extremely slow when it comes to loading pages and often times out. Submitted articles are more often than not disregarded and just sit in limbo. You might think my articles just stink, but I am actually one of the top authors on the site by views and number of articles published. I no longer submit to Article Alley, a sad day indeed.

Another site that has fallen apart is Isnare. In truth, the site is fine and runs just the way it used to. The issues has to do with profit. The owners of Isnare figured out they could make more money offering an article submission service than they could with the directory site. They now seem to spend most of their time on that. I have a sneaking suspicion there is one poor soul sitting their approving articles. Since they get thousands a day, not much gets published. Currently, they seem to be two to three months behind. Much like Article Alley, I no longer submit to Isnare.

At the end of the day, everyone has a favorite article submission site. As long as they are producing for you, who can complain? Still, I will miss Article Alley.

About The Author

Halstatt Pires is with http://www.marketingtitan.com - providing article writing and internet marketing services.

Keywords Optimization With Directory Submission

Thursday, May 10th, 2007

Directories help you rank by linking to your site. This works because most modern search engines calculate your page’s worth and ranking within their index based on links. Though links generally aren’t the only factor when trying to rank a site, they are a significant one. When submitting to directories its important to remember that search engines will analyze the anchor text, description, importance of the directory page, and age of the link.

Before you begin any campaign to rank within search engines you should do plenty of research on your keywords. Using various keyword suggestion tools will give you a good idea of the phrases that are commonly searched. Sometimes you’ll be quite surprised what comes up! Keep the top 5 or so keyword phrases in mind as you go read the rest of this article.

Search engines will be analyzing the anchor text, which is one of the reasons you’ll need a good knowledge of your best keyword phrases. When you submit to a search engine it’s important to rotate the anchor text so that you don’t have some hundreds of links with identical structures. That many links all pointing to one site is obvious spam to any search engine. Rotate between the top 3 search phrases for your specific domain. Every once and a while use the 4th or 5th place search phrases. This will make your gain in directory presence look to be more natural and therefore worth more to the search engines.

The description of your directory listing is also important. Google and Yahoo can detect surrounding text, and will associate that descriptive text with your link which is what you want. However just like above when we noted that having hundreds of links with the same 3 words is spam, having hundreds of identical 30 word descriptions just can’t be natural. Try to use 5 different descriptions and rotate them. Make sure to use keyword phrases from your research above (try not to use the same keywords as you do in your anchor text). This gives your directory link and description a good level of keyword density.

Deep linking is an important part of any link building campaign and is not to be overlooked. It would be incredibly unusual for a site with very good content to never get any links to it. So while submitting to directories link to a few of your main sub-sections, this increases the natural look of your link profile. The same rules to creating anchor text and descriptions apply here.

All directories are not created equal and that’s a fact many don’t remember in their pursuit of rank. Look where your link will be placed within a directory before you put it there. Recently in a link building campaign I purchased an expensive (100$ or so) submission at a directory. After a few weeks I happened to go back to this directory to submit another website. I browsed to the section where I had submitted my last link and realized that link was barely worth anything. The page had about 80 outgoing links, and a PR of 1. While PR is generally not a good way to check whether a site is worth a directory submission or not, you still want to see at least a 3 when you’re paying that much money. So as a good rule of thumb check where your link is will be placed go before you submit.

Google likes old sites and it like old links too. Quite often you won’t see your links giving anything back till around 6 months down the line when they’ve escaped from the infamous sandbox. Link age should also vary or it won’t look natural, this is one way in which directories work quite well. The standard directory process of reviewing sites before inclusion takes between a day and a few months to fully process. This allows your links to have a varied appearance age wise.

Directory submissions are a great way to create good quality links at cost. These links can generally be formatted to fit our needs as webmasters; after all we are the main client base of nearly every directory. Follow the basic anchor, and descriptive text rotation techniques and you’ll assuredly see the results.

About The Author

Manish Mathukiya is President of Inetzeal SEO Services ( http://www.inetzeal.com/ ). He offers Quality Directory Submission Service ( http://www.directory-submission.inetzeal.com/ ) to SEO Friendly Directories. He is editor of SiteMatrix Directory ( http://www.sitematrix.org/ ).

Benefits Of Directory Submissions

Thursday, May 10th, 2007

Achieving good search engine visibility has become a necessity for every website today. Hundreds and thousands of businesses compete with one another in order to generate more and more business through their websites. There are many ways by which a website can get high rankings in major search engines. One such important method is directory submission.

Directory submission involves submitting a particular website in general and relevant web directories. Once a website is submitted it takes anywhere between 1 day to 3 months for the website link to be added into the directory. Some of the popular web directories includes http://Dmoz.org, Yahoo directory etc. Each directory organizes its contents by categories where all the related websites get listed. To ensure that your site gets added into the directory, one must submit it in the most appropriate category otherwise it can be rejected.

A website once listed gets a one way link from the directory. This free link helps the listed site in a lot of ways. Firstly, it provides a way for search engine spiders (also known as crawlers) to find the website and index it in their own database. As soon as a site is hosted, it must be submitted in web directories so that search engine robots can crawl it. Since these robots visit directories more often than other sites, probability remains high that your site will be indexed soon. You as the owner of the site does not have to submit your site to search engines, instead they themselves come and find your site. Thus, it helps in saving a webmaster’s time. Indexing is crucial for every website that wish to achieve high rankings since it’s the first step for any site to ensure visibility in search engines.

Secondly, a directory placement provides the extra benefit of getting relevant traffic to your website. Since people who are actively looking for new websites and portals often visit these web directories, chances remain high that such people may also visit your site and thus provide your site free traffic. This traffic is important since it’s highly pertinent. These people might also turn out to be your customers, which will boost your sales in the long run.

The most significant benefit of directory submission is increasing your link popularity, which simply is a measure of the quality and quantity of incoming links to your site. Search engines like Google, yahoo and msn provides a lot of importance to links while evaluating the rankings of a site for a particular keyword. Google for example takes into account the PR (Page Rank) of the page along with the anchor text of the link while deciding the rankings for a keyword. Gaining incoming links from high PR directories is considered an essential activity of search engine optimization (SEO).

In essence, directory submission is a central part of any SEO effort. Without submitting a site in relevant directories, one cannot hope to garner high rankings in search engines. Thus, one must definitely go for directory submissions since the time and effort is worth it.

About The Author

Manish Mathukiya Offers Directory Submissions ( http://www.inetzeal.com/ ) Services. He also offer best quality Article directory submission (http://www.article-submission.inetzeal.com/) service. He is editor of Oh Search directory ( http://www.ohsearch.org/ ).

How To Decide Any Directory As A Quality Directory

Thursday, May 10th, 2007

Directories are best way to get one way links. Especially for new sites.

There are hundreds of directories but there are also a lot of directories out there where submission is worthless. Avoid your site from submitting spammy directories to stay away from devaluation of your site in search engines. There are certain factors that when combines makes a directory a quality directory. Here are fewer…

[1] Age of directory/Domain:-

It is said that Google give more weight or consider those directories as trusted directories which are older. So if your site is linked from older directories it will help you in ranking better in SERPs.

[2] Page Rank and incoming links:-

Page rank on Google toolbar and incoming links for other search engines. Especially when unique IP links that point to directory It has better value than if it has No. of back links from one IP. Also quality of those links is important. Page rank should consider for both for home page and from sub page which link to you,

[3] Cost:-

If it is paid directory than you must consider cost. It is not advisable to pay for $$ for 0 PR Directory. Also consider that for what are you paying? Is it cost for one year or for lifetime listings?

[4] No. of links/Category and No. of categories:-

It is not recommended to submit site which has no of links (say hundreds)/category.

It will not help you to get a boost in search engines. If directory having enough and all major category available, it will create relevant results.

[5] No. of page indexed in search engines and SE Rankings:-

Suppose any directory is banned by Google than it is worthless to submit there. (Why you are submitting to directories?) Search engine rankings and No. of pages indexed by search engines may decide how quality back link it will give to your site.

[6] Traffic:-

Generally directories are for search engine ranking but if it can provide you a little traffic it is better deal.

[7] Type of links:-

Before you submit you can check weather directory is SEO friendly or not. What type of URL it has. Directories that can not provide you direct HTML Links may be worthless to submit.

[8] Category of directory:-

Niche directories are better for getting more relevant links. Example, if your site is related to real estate than you can submit to specific real estate top directories.

[9] Time for review:-

Most of paid directories review any listing within 24 hours. You can expect faster review time when you are paying.

[10] Other factors:-

Like weather directory allow anchor text or not, content of directory (linking from duplicate may adversely affect), No of Scrap listings or quality of outbound links, No. of dead links, editors and quality of editing, type of sites accepted by directory, Submission process, should not be loaded heavily with banners and ads.

About The Author

Manish Mathukiya is President of Inetzeal SEO Services ( http://www.inetzeal.com/ ). He offers Quality Directory Submission Service ( http://www.directory-submission.inetzeal.com/ ) to SEO Friendly Directories.

The Rise of the Directory

Thursday, May 10th, 2007

On November 12th 2003, what seemed like an otherwise minor and innocuous update began on Google. Everybody in the Search Engine Optimisation (SEO) community was completely unprepared for the major upset that was about to happen. What changed was the face of Google forever.

Within two weeks the story had even made world press agencies such as Reuters and the BBC. You may even have heard of the name of the update: it was called “Florida”.

What Florida did was to abandon the normal way that Google indexes websites – where links and anchor text alone could be used indiscriminately to “Google Bomb” sites into listings for keywords.

Such as when the Whitehouse biography of George W. Bush was Google Bombed into returning first for the keywords “miserable failure”. That made the world press as well.

Now all that will be a thing of the past.

There is no consensus within the SEO community as to what the exact changes are – much of everything is speculation – as SEO actually always was.

One strong idea is that the new way of ranking is based on some form of an “expert system”, such as Google’s Hilltop algorithm.

What Hilltop does is to determine the relevancy of pages for the results, based on cross-referencing with a pre-determined set of “expert documents”.

That means off-topic links are on their way out of usefulness. That means “expert” pages need to be found.

Luckily, Google has publicly published papers on expert systems. One in particular is called “Hilltop”. And Hilltop very clearly states what an “expert” page is:

Experts in our definition are directories of links pointing to many non-affiliated sites. This is an indication that these pages were created for the purpose of directing users to resources, and hence we regard their opinion as valuable. Additionally, in computing the level of relevance, we require a match between the query and the text on the expert page which qualifies the hyperlink being considered. This ensures that hyperlinks being considered are on the query topic. For further accuracy, we require that at least 2 non-affiliated experts point to the returned page with relevant qualifying text describing their linkage.

How the term “directory” is quantified is, of course, a matter of conjecture. But what it almost certainly means that directories in themselves can almost certainly deliver a special relevance in an expert system, such as Hilltop.

Welcome to the rise of directories.

Once upon a time directories were of limited importance: they generated little human traffic for starters. And the PageRank of individual pages often seemed so low that the arduous and often expensive submissions process could seem like too much effort and expense.

Not any more.

Google has now, in its infinite wisdom, decided that at least certain directories are important. Very important. In fact, having links in multiple directories now needs to be one of the cornerstones of optimising sites for search engines.

Will Google give the same respect to every directory? Almost certainly not. But where is the dividing line drawn? That’s Google’s secret.

You should look to ensure that you start submitting your links to a wide range of directories. There’s a very good starter list of Free Directories here.

Generally, though, it seems that directory links may now have special value – at least, in the eyes of Google.

It’s up to webmaster’s now to take advantage of that value.